Clashes with data protection forced the Swedish data protection authority to hit Google this week with a 75 million krona fine (£6.1 million). After monitoring Google, the Swedish DPA found that Google didn't fully comply with their orders when they remove a search result listing on a right to be forgotten application request.
On removing a search result listing, Google notifies the website to which the link is directed in a way that gives the website owner knowledge of which link was removed and who requested it. So, if you have a website and you have been notified by Google that one of your of your pages is not longer going to be listed in Google under certain search terms, you could just move the URL to another area of your website, to avoid being blacklisted. This means that the information that has been asked to be removed, is actually still accessible through Google Search.
Following three years of audits by the Swedish DPA, on how Google handles right to be forgotten requests, they discovered that the way in which the website owner is notified of the delisting request, might result in people refraining from exercising their request to delisting and this undermines the effectiveness of the right to be forgotten. The practice, in essence, puts the right to delist out of effect. For this reason, the Swedish DPA have also issued a cease and desist order against informing site-owners when a request has been submitted.
So, you can see that by notifying the website owner that one of their pages are implicated in a delisting request but it is also contrary to the essence of the right to be forgotten request.
Google are disagreeing with the decision on principle and plan to appeal.
For more information about how to have legal help with a successful right to be forgotten application, visit: http://www.arighttobeforgotten.co.uk/
For more information about how to ensure pages, images and videos are removed from the internet legally: