A cease and desist letter can easily backfire if it is written without fully understanding the law and the legal liabilities of the parties involved. But more importantly a badly drafted cease and desist letter may have serious consequences in terms of PR, marketing and online reputation management of the organisation.
For example, a cease and desist letter can tremendously damage the reputation and the marketing efforts of a hotel, particularly if the recipient decides to publish the cease and desist letter on the internet.
When writing a cease and desist letter you therefore must choose your language carefully and pay extra attention to the style and to the tone of your letter. You also need to select your vocabulary very carefully and always adhere to principles of good customer care, even if you are threatening with legal action.
Customers who find on the internet a cease and desist letter that was sent by a hotel in response to an unfavourable review, might be reluctant to trust and visit that establishment.
A good ceased desist letter, in addition to the legal requirements that it needs to adhere to, might also include details of the efforts made by the hotel to resolve the issue complained of and it might even offer further good will.
By: Yair Cohen
Read more about writing an effective Cease and Desist Letter.