An Online Reputation Attacks On A Successful Small Family Business Which Resulted In The Family Losing Almost All Of Its Income And The Collapse Of Everything They Have Ever Worked For.
Jeff Clark, a husband and a father to three young children age 3, 6 & 10 has always loved cars. He has been fixing them since he was 12 and has worked in local garages around the Manchester area for many years now……
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One day, Jeff received a telephone call from a chap by the name of Herald Keller, who worked for one of Jeff’s regular suppliers in Germany – the largest wholesaler of second-hand Saab car parts in Europe. Herald Keller told Jeff that his employer was not going to supply Unique Vehicle Suppliers with parts anymore, because there was too much ‘bad stuff’ about Unique Vehicle Suppliers on the internet and that the name of Hines’ employer started to get tarnished as well through some of the very negative internet posts. Basically, there was so much negative publicity on the internet about Unique Vehicle Suppliers that Hines’ employer started to get concerned about his own company’s reputation
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