Blogging is a simple way of publishing articles on the internet but it is also a simple way of keeping the conversation about your brand in a positive light.
Fresh articles tend to appear very high on search engines very quickly. This means that provided you can write about your experiences in dealing with your customers, you can bring your business very high visibility on the internet without having to spend a fortune on Search Engine Optimisation and without the on-going expenses that this involves.
This also means that your positive articles are pushing any negative content further away from being noticed. Most people don't look past the first page of Google, so if you are consistent with your bright and informative blogs, then this is all people will see when they come online.
Keeping a good reputation by being committed to blogging educational and interesting articles is a great reputation defender.
You can start a blog for free by signing up to wordpress.com. There are other free blogs that you could use but word press is the most SEO friendly blogging tool that you can currently find. Blogging works wonders with search engines such as Google.
Once you have signed up with wordpress and started a blog, follow the simple steps below and you will very quickly be able to make your articles visible to your prospective customers on the internet.
It is best that you write an article which is based on a specific question that your customers are likely to ask you. Your blog post in effect will give the answers to these questions. By doing this repeatedly you will start positioning yourself as an expert in your particular field.
You will prove your knowledge, experience and personality through the articles that you write. If your article is focused on one specific question that your customers ask you then there is a good chance that when they search the internet for this question, your article will appear on the top of the search results. The more questions you are able to answer through different blog posts, the more of an expert you will be seen by those who seek answers to the related questions.
If you give out good, valuable information which is based on your experience and your experience with customers, those that visit your blog will assume that your knowledge is far greater than the information you have just given away.
Once you have written an article you can post it on your blog in a way that will enhance the blog post’s visibility. Consistent blogging about subjects that you know about gives your company massive value, in terms of marketing but also, keeping the conversation about you and your business, a good one.
Being committed to blogging regularly, will certainly drown out any bad negative reviews or any social media defamation.
To learn about easy ways to enhance the visibility of your blog posts, read the following article on social media solicitor.
A cease and desist letter can easily backfire if it is written without fully understanding the law and the legal liabilities of the parties involved. But more importantly a badly drafted cease and desist letter may have serious consequences in terms of PR, marketing and online reputation management of the organisation.
For example, a cease and desist letter can tremendously damage the reputation and the marketing efforts of a hotel, particularly if the recipient decides to publish the cease and desist letter on the internet.
A cease and desist letter
When writing a cease and desist letter you therefore must choose your language carefully and pay extra attention to the style and to the tone of your letter. You also need to select your vocabulary very carefully and always adhere to principles of good customer care, even if you are threatening with legal action.
Customers who find on the internet a cease and desist letter that was sent by a hotel in response to an unfavourable review, might be reluctant to trust and visit that establishment.
A good ceased desist letter, in addition to the legal requirements that it needs to adhere to, might also include details of the efforts made by the hotel to resolve the issue complained of and it might even offer further good will.
By: Yair Cohen
Read more about writing an effective Cease and Desist Letter.
via Cease and Desist Letter.
Say you’ve been dragged through the mud on the internet. Your reputation is being assaulted with vicious lies, and you don’t even know who’s telling them.
The situation is urgent, but what should you do?
Internet Law Centre
You do a little research but find conflicting advice: Hire an SEO expert! Hire a PR consultant! Talk to someone experienced in e-commerce sales! Get yourself a lawyer!
But whose advice should you follow? And how much is this going to cost you?
Finally, there is a straight answer to these questions !!!
You find the answers in a centre where you can learn, understand and balance all the different issues that affect the management of your organisation’s internet reputation and where you can find case studies, support and plenty of valuable advice on managing your presence on the internet.
Please be my guest at the Internet Law Centre.
Yair Cohen, defamation lawyer
Internet Law Experts Solicitors
Internet Defamation Expert
Internet Law Experts is a trading name of Cohen Davis Ltd, an internet law specialist law firm which provides comprehensive and discrete online legal services to private individuals, and particularly to those who are in the public eye.
The law firm was established by Yair Cohen..
The simple answer is that, yes, it is possible to remove web content from Google and quickly and here is how to do it.
You do need to bear in mind however, the recent data which was published by Google which shows the type of requests to remove web content that Google is likely to accept.
And although the data shows that there have only been a handful of cases where Google had agreed to remove web content from Google products, one thing is certain – Google, pretty much guarantee to adhere to court orders which means that an appropriate court order can resolve internet defamation matters fairly quickly. And because these applications for court orders to remove web pages from Google products are becoming more common and are hardly ever being contested by Google, the costs of obtaining them has become much more affordable in recent months and it is likely that the costs will drop further as the process is becoming more and more of a routine.
This is good information to have for anyone who is involved in any sort of business or has been the subject of a recent threat of internet defamation against them. Unfortunately we have now reached the point where almost everyone under this planet is a potential victim to some sort of internet defamation threat, which means we are pretty much all in this together.
I have seen the devastation that online defamation brings from all different angles. From being the subject of it myself and through the experiences of small and independent businesses, as well as of large organisations including international franchises and PLC companies. I have seen the pain in the eyes of a couple who owned a small family business for almost 15 years just for them to see it all collapsing in front of their own eyes as a consequence of a serious online reputation attack by a disgruntled employee who they had made redundant due to a previous incident of breach of trust.
This is why, some time ago, I made a real commitment to share my unique knowledge and experience in this very niche area of the law – “internet defamation” with as many business people as I can. My blogs are read by thousands of people every month and some of my work has been featured in business publications such as Forbes and Bloomberg Business Week.
In my blogs I have given many case studies covering a variety of businesses and situations and am updating this information all the time. This gives business owners and managers across the country an opportunity to learn from the experiences of similar businesses on the internet, so that they can now prevent and deal effectively with internet defamation. Perhaps one single piece of information that you read in one of these short case studies could one day make the difference for your own business.
I now post all the latest case studies and short tips about internet defamation on Twitter so if you were ever wondering how Twitter can help your business, follow me on @cyberlawexpert and enrich yourself with very useful information on internet defamation.
By Yair Cohen
Because the internet is a world of extremes, success and failures could literally happen overnight.
The speed by which you can have web pages listed on the first pages of Google could bring immediate and substantial amount of money to your business, literally overnight. The same speed however that leads to this immediate success could cause complete devastation to business owners who find that their reputation has been tarnished almost overnight.
The good news however, is that ‘easy come easy go’ normally works both ways which means it is possible to make negative reviews and defamatory web pages disappear to obscurity, where hardly anyone will ever view them. Speed and strength are keys to success and tasks of removal of negative reviews or defamatory web pages should not be undertaken half-heartedly.
The fact that almost everything on the internet is changeable and movable should be somewhat comforting to victims of online defamation, online reputation attacks and online harassment. Having the knowledge that nothing on the internet is set in stone gives people a real hope that their reputational issues could one day be resolved.
And if you are a victim of online defamation, online reputation attack or online harassment, you can also take comfort with the fact that search engine results are nothing but a function of volume, relevance and popularity – all of which can be created artificially by techniques such as Defensive Manipulation™ which tend to focus on demotion of internet web pages using all available means.
Furthermore, because of the very high volume of information which is posted daily on the internet, what appears to be a big problem today, could be made to disappear tomorrow and today’s hot topics are likely to have very little impact on future internet searchers. In fact, if you carry out an internet search on almost any subject matter, you will struggle to find internet pages which were posted before 2008.
And finally, a last bit of good news to victims of online defamation. Online reputation attacks and internet harassment. It appears that people are getting lazier by the day, when it comes to internet searches. Search results on the first page of Google receive 89% of the clicks, results on the second page receive 4.37 of clicks, results on the third page receive 2.42%, results on the fourth page receive 1.07% and results on the remaining pages receive a total of less than 1% of the clicks.
This means that on 93.3% of occasions, people find results which appear on the third page of the search engine irrelevant to their search, so in future they hardly bother to go that far.
This in fact is good news for anyone who suffers an online reputation attacks because it means that most online reputation attacks could be defeated or at least be pushed down to obscurity.
New Stalking Bill To Stop Internet Stalking, Online Harassment and Social Networking Bullying
The new Stalking Bill might bring some good news to the tens of thousands of good, innocent people who find themselves victims of internet stalking, harassment and bullying every year.
The new Stalking Bill must take account of the fact that internet stalking, harassment and bullying have become such an epidemic in recent months, with some people being driven to committing suicide because they cannot take the pressure and the shame any longer.
The police is almost powerless to help victims of internet stalking, harassment and bullying because of the high costs of such investigations, as well as the costs of the extended legal process which the police is required to undergo prior to even being able to commence a serious investigation.
Ask any police officer who has got some experience in such matters and they will tell you that identification of the suspects of internet stalking, harassment and bullying constitutes a major stumbling block in even commencing an investigation. It is very difficult to investigate anything on the internet without knowing who you are investigating and without having a right to even basic access to the evidence, or, in many cases with very restricted access to the ‘crime scene’.
The new Stalking Bill should make access to identifying details of internet users who are engaged in online stalking, harassment and bullying much easier than it is at the moment.
At present, the state of the internet is one of complete anarchy. Social networking sites, blogs, forums and discussion groups are attracting ‘online rioters’ of the worst kind who (quite rightly) believe that there are no consequences to their actions.
They hide behind a veil of anonymity knowing that it will be almost impossible (especially to a vulnerable victim) to ever smoke them out. Anarchy spreads fast, so it is not surprising that we are now seeing an increase in the number of victims of internet stalking , harassment and bullying.
The new Stalking Bill is a golden opportunity for the Government to start controlling and to possibly, dramatically reduce the number of incidents of internet stalking, harassment and bullying that are devastating the lives of innocent people and their families every single day. The new Stalking Bill is an opportunity for the government to introduce ‘Online Social Responsibility’, by making access to details of those who commit these terrible acts of internet stalking, harassment and bullying, easier.
Just as with the case of the London Rioters, once the internet anarchists realise that there are in fact consequences to their antisocial behaviour and that they can be smoked out and brought in shame to justice, the number of victims of internet stalking, harassment and bullying will be reduced dramatically.
In fact, many victims of internet stalking, harassment and bullying will be hoping that the government will go even further with the future Stalking Bill to make access to personal details of online stalkers easier, quicker and cheaper, not just for the police but also for regular members of the public who are victims of internet stalking, harassment and bullying. The Stalking Bill should help to create a system for obtaining Identification Orders which will help victims resolve their matters through the civil courts without the need to pay expensive legal fees and without taking valuable resources away from the police.
The owners of the Ballymascanlon House Hotel in Co Louth have taken a legal action for damages against internet giant Google alleging defamation of the hotel’s business and reputation via Google’s web search service.
It is alleged Google had permitted, since about March 14th 2011, the term “receivership” to automatically appear after the hotel’s trading name when a search is carried out in the autocomplete suggestions in the search bar. This suggested the hotel was in receivership or financial difficulty when it was not, the plaintiffs claim.
INTERNET giant Google has lost a landmark legal battle that is expected to open the floodgates to online litigation against anonymous online commentators.
The Supreme Court in Australia ordered Google Australia to reveal details of the owner of a website which named an entrepreneur and self-help guru Jamie McIntyre a “thieving scumbag”, the Courier-Mail reported.
It is understood the website was not one of Google’s Blogs and that Google had obtained personal details of the owner of website through its advertising program.
Travis Burch, a private detective who was hired by Mr McIntyre to smoke out the website’s author so he could sue for defamation, said yesterday that it was “a good day for people who don’t frankly want to be defamed on the internet”. “We’ve done a lot of work in this area and identifying and pushing trying to expose people and tracking them down through records that they leave on the Internet,” Mr Burch said. “Having a win in courts just means we’re a couple of steps closer to bringing the person to a form of justice.” He added,“the content that appeared on that website and (has) been promoted through the website is blatantly defamatory.”
Australian Barrister John Bryson said he believed this was the first time legal action of this kind against Google had been successful in Australia. “People need to know that they can take on the big companies, the major players, and get a win,” Mr Bryson said.
Reported in the CourierMail.com, leading communications law academic Professor Michael Fraser of the University of Technology, Sydney, said “The internet is a mainstream channel of communication now so it can’t just be like the wild west outside of the rule of law.” He added, “people can’t … be allowed to hide behind a cloak of anonymity…”
In a statement which is encouraging to victims of online defamation around the world, including UK victims of online defamation, Google Inc confirmed that it will always comply with the laws of the jurisdiction they operate in and so if a court requires them to provide the information, they will.
UK leading Internet law expert
Yair Cohen of the Internet Law Centre
said today that “although English courts are not obliged to bind themselves by decisions of Supreme Courts in other jurisdictions, decisions such as this could still be influential on our judges, who have very little local precedents available to them to help them come to the right decision in such cases of online defamation by individuals who choose to remain anonymous.
Tell us what you think!
IF YOU POST ONLINE WHAT IS CONSIDERED BY THE SUBJECT OF YOUR COMMENTS TO BE A DEFAMATORY COMMENT – WOULD YOU BE HAPPY FOR YOUR IDENTITY TO BE REVEALED?
SHOULD FACEBOOK, GOOGLE AND OTHER OPERATORS OF SOCIAL NETWORKING BE COMPLETED TO PROVIDE PERSONAL DETAILS OF THEIR USERS SO THAT THE COURT CAN DECIDE WHETHER OR NOT YOUR COMMENTS WERE DEFAMATORY?
IS IT RIGHT OR WRONG TO POST ANONYMOUS ONLINE REVIEWS ABOUT ORGANISATIONS AND BUSINESSES?
Write Your Comment Now!
By Kit Chellel Sept. 30 (Bloomberg) — People who use fake names to post critical comments about companies on websites may not be as anonymous as they think, as firms use the courts to unmask online accusers. MoneySavingExpert, a British personal finance site with 5 million readers, was forced to hand over personal details about three users calling themselves Againstjpc, GomerPyle and Ladybirds, following a London court ruling in August. The three wrote comments on the website accusing JPC Group Sales Ltd., an affiliate of a U.K. publishing company, of being a “criminal enterprise” and “a scam,” the company said in court filings. Read More