Saturday, December 05, 2020

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Blogging is a simple way of publishing articles on the internet but it is also a simple way of keeping the conversation about your brand in a positive light. 

Fresh articles tend to appear very high on search engines very quickly. This means that provided you can write about your experiences in dealing with your customers, you can bring your business very high visibility on the internet without having to spend a fortune on Search Engine Optimisation and without the on-going expenses that this involves.

This also means that your positive articles are pushing any negative content further away from being noticed. Most people don't look past the first page of Google, so if you are consistent with your bright and informative blogs, then this is all people will see when they come online. 

Keeping a good reputation by being committed to blogging educational and interesting articles is a great reputation defender. 

You can start a blog for free by signing up to wordpress.com. There are other free blogs that you could use but word press is the most SEO friendly blogging tool that you can currently find. Blogging works wonders with search engines such as Google.

Once you have signed up with wordpress and started a blog, follow the simple steps below and you will very quickly be able to make your articles visible to your prospective customers on the internet.

It is best that you write an article which is based on a specific question that your customers are likely to ask you. Your blog post in effect will give the answers to these questions. By doing this repeatedly you will start positioning yourself as an expert in your particular field.

You will prove your knowledge, experience and personality through the articles that you write. If your article is focused on one specific question that your customers ask you then there is a good chance that when they search the internet for this question, your article will appear on the top of the search results. The more questions you are able to answer through different blog posts, the more of an expert you will be seen by those who seek answers to the related questions.

If you give out good, valuable information which is based on your experience and your experience with customers, those that visit your blog will assume that your knowledge is far greater than the information you have just given away.

Once you have written an article you can post it on your blog in a way that will enhance the blog post’s visibility. Consistent blogging about subjects that you know about gives your company massive value, in terms of marketing but also, keeping the conversation about you and your business, a good one.

Being committed to blogging regularly, will certainly drown out any bad negative reviews or any social media defamation. 

To learn about easy ways to enhance the visibility of your blog posts, read the following article on social media solicitor.

 
 

A cease and desist letter can easily backfire if it is written without fully understanding the law and the legal liabilities of the parties involved. But more importantly a badly drafted cease and desist letter may have serious consequences in terms of PR, marketing and online reputation management of the organisation.

For example, a cease and desist letter  can tremendously damage the reputation and the marketing efforts of a hotel,  particularly if the recipient decides to publish the cease and desist letter on the internet.

A cease and desist letter

When writing a cease and desist letter you therefore must choose your language carefully and pay extra attention to the style and to the tone of your letter. You also need to select your vocabulary very carefully and always adhere to principles of good customer care, even if you are threatening with legal action.

Customers who find on the internet a cease and desist letter that was sent by a hotel in response to an unfavourable review, might be reluctant to trust and visit that establishment.

A good ceased desist letter, in addition to the legal requirements that it needs to adhere to, might also include details of the efforts made by the hotel to resolve the issue complained of and it might even offer further good will.

By: Yair Cohen

Read more about writing an effective Cease and Desist Letter.

via Cease and Desist Letter.

 
 

Say you’ve been dragged through the mud on the internet. Your reputation is being assaulted with vicious lies, and you don’t even know who’s telling them.

The situation is urgent, but what should you do?

Internet Law Centre

Internet Law Centre

You do a little research but find conflicting advice: Hire an SEO expert! Hire a PR consultant! Talk to someone experienced in e-commerce sales! Get yourself a lawyer!

But whose advice should you follow? And how much is this going to cost you?

Finally, there is a straight answer to these questions !!!

You find the answers in a centre where you can learn, understand and balance all the different issues that affect the management of your organisation’s internet reputation and where you can find case studies, support and plenty of valuable advice on managing your presence on the internet.

Please be my guest at the Internet Law Centre.

Yair Cohen, defamation lawyer

Internet Law Experts Solicitors

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Yair Cohen

Internet Defamation Expert

Internet Law Experts is a trading name of Cohen Davis Ltd, an internet law specialist law firm which provides comprehensive and discrete online legal services to private individuals, and particularly to those who are in the public eye.

The law firm was established by Yair Cohen..

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