Blogging is a simple way of publishing articles on the internet but it is also a simple way of keeping the conversation about your brand in a positive light.
Fresh articles tend to appear very high on search engines very quickly. This means that provided you can write about your experiences in dealing with your customers, you can bring your business very high visibility on the internet without having to spend a fortune on Search Engine Optimisation and without the on-going expenses that this involves.
This also means that your positive articles are pushing any negative content further away from being noticed. Most people don't look past the first page of Google, so if you are consistent with your bright and informative blogs, then this is all people will see when they come online.
Keeping a good reputation by being committed to blogging educational and interesting articles is a great reputation defender.
You can start a blog for free by signing up to wordpress.com. There are other free blogs that you could use but word press is the most SEO friendly blogging tool that you can currently find. Blogging works wonders with search engines such as Google.
Once you have signed up with wordpress and started a blog, follow the simple steps below and you will very quickly be able to make your articles visible to your prospective customers on the internet.
It is best that you write an article which is based on a specific question that your customers are likely to ask you. Your blog post in effect will give the answers to these questions. By doing this repeatedly you will start positioning yourself as an expert in your particular field.
You will prove your knowledge, experience and personality through the articles that you write. If your article is focused on one specific question that your customers ask you then there is a good chance that when they search the internet for this question, your article will appear on the top of the search results. The more questions you are able to answer through different blog posts, the more of an expert you will be seen by those who seek answers to the related questions.
If you give out good, valuable information which is based on your experience and your experience with customers, those that visit your blog will assume that your knowledge is far greater than the information you have just given away.
Once you have written an article you can post it on your blog in a way that will enhance the blog post’s visibility. Consistent blogging about subjects that you know about gives your company massive value, in terms of marketing but also, keeping the conversation about you and your business, a good one.
Being committed to blogging regularly, will certainly drown out any bad negative reviews or any social media defamation.
To learn about easy ways to enhance the visibility of your blog posts, read the following article on social media solicitor.
In a first case of its kind, Magistrates’ have jailed a man who posted abusive images to online memorials dedicated to dead children. The man was jailed for 18 weeks and was banned from participating in social networking for a period of five years.
At Court, Sean Duffy, 25 from Reading, admitted to posting images on Facebook and YouTube, making a mockery of the deaths of four children, including 15-year-old Natasha MacBryde who committed suicide.
Sean Duffy online harassment conviction came after Mr Duffy admitted to the court that he had posted a video on YouTube called Tasha the Tank Engine shortly after the teenager was found dead on a railway line near her home in Worcestershire.
Paul Warren, the Chairman of the bench which sentenced Duffy, said: “This case serves to illustrate the harm and damage done by the malicious misuse of social networking sites.”
The court heard that Duffy, has been suffering from alcohol problems and has Asperger syndrome.
This prosecution, says harassment lawyer, Yair Cohen, was brought under section 127 of the Malicious Communications Act 2003 which made it an offence for a person to use public electronic communications networks, such as telephone and internet to send or communicate grossly offensive material to others, as well as to send or communicate material which is offensive, indecent or obscene.
This law (section 127 of the Malicious Communications Act 2003) is unique in the sense that the offence is committed upon the act of communication and a person would be committing the offense even in the event that the communication was not received by the intended recipient or was intercepted prior to anyone actually taking offence to the subject matter.
This latest prosecution of Sean Duffy at Reading Magistrates’ Court may signal the beginning of a new line of prosecution by the police of internet related offences, which will be great news to tens of thousands of UK victims of internet defamation and abuse, and in particular to those vulnerable victims who are not in a financial position to be able to afford expensive civil proceedings.
Can a criminal court judge force a defendant to remove harassing and defamatory internet posts? The answer to this question might be surprising. Read Removing harassment from the internet
Cohen Davis facilicate another online harassment conviction
Yair Cohen, Internet Law Expert
Author: Yair Cohen