An Online Reputation Attacks On A Successful Small Family Business Which Resulted In The Family Losing Almost All Of Its Income And The Collapse Of Everything They Have Ever Worked For.
Jeff Clark, a husband and a father to three young children age 3, 6 & 10 has always loved cars. He has been fixing them since he was 12 and has worked in local garages around the Manchester area for many years now……
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One day, Jeff received a telephone call from a chap by the name of Herald Keller, who worked for one of Jeff’s regular suppliers in Germany – the largest wholesaler of second-hand Saab car parts in Europe. Herald Keller told Jeff that his employer was not going to supply Unique Vehicle Suppliers with parts anymore, because there was too much ‘bad stuff’ about Unique Vehicle Suppliers on the internet and that the name of Hines’ employer started to get tarnished as well through some of the very negative internet posts. Basically, there was so much negative publicity on the internet about Unique Vehicle Suppliers that Hines’ employer started to get concerned about his own company’s reputation
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Because the internet is a world of extremes, success and failures could literally happen overnight.
The speed by which you can have web pages listed on the first pages of Google could bring immediate and substantial amount of money to your business, literally overnight. The same speed however that leads to this immediate success could cause complete devastation to business owners who find that their reputation has been tarnished almost overnight.
The good news however, is that ‘easy come easy go’ normally works both ways which means it is possible to make negative reviews and defamatory web pages disappear to obscurity, where hardly anyone will ever view them. Speed and strength are keys to success and tasks of removal of negative reviews or defamatory web pages should not be undertaken half-heartedly.
The fact that almost everything on the internet is changeable and movable should be somewhat comforting to victims of online defamation, online reputation attacks and online harassment. Having the knowledge that nothing on the internet is set in stone gives people a real hope that their reputational issues could one day be resolved.
And if you are a victim of online defamation, online reputation attack or online harassment, you can also take comfort with the fact that search engine results are nothing but a function of volume, relevance and popularity – all of which can be created artificially by techniques such as Defensive Manipulation™ which tend to focus on demotion of internet web pages using all available means.
Furthermore, because of the very high volume of information which is posted daily on the internet, what appears to be a big problem today, could be made to disappear tomorrow and today’s hot topics are likely to have very little impact on future internet searchers. In fact, if you carry out an internet search on almost any subject matter, you will struggle to find internet pages which were posted before 2008.
And finally, a last bit of good news to victims of online defamation. Online reputation attacks and internet harassment. It appears that people are getting lazier by the day, when it comes to internet searches. Search results on the first page of Google receive 89% of the clicks, results on the second page receive 4.37 of clicks, results on the third page receive 2.42%, results on the fourth page receive 1.07% and results on the remaining pages receive a total of less than 1% of the clicks.
This means that on 93.3% of occasions, people find results which appear on the third page of the search engine irrelevant to their search, so in future they hardly bother to go that far.
This in fact is good news for anyone who suffers an online reputation attacks because it means that most online reputation attacks could be defeated or at least be pushed down to obscurity.
Online Defamation – Protecting Online Reputation
By Yair Cohen – Internet Law Expert
‘A good reputation is worth more than gold or silver’
Age old wisdom that still rings true today. Reputation is everything. And yet the spreading of a bad reputation will cost you gold and silver, and lots of it!
There’s no doubt about it, the internet has revolutionised the way businesses generate custom; widening marketing potential, broadening client resource bases and in a nutshell, spreading the (good) word! For this reason, keeping tabs on your business online reputation cannot be prioritised highly enough. This has to include having measures at your disposal to guard off any trace of negativity. Why? Because the success of your business depends on it!
No doubt, having effective strategies in place is the key. Such strategies that I recomend as an internet lawyer include preventative measures ensuring no defamation takes place, as well as quite literally setting all systems blazing the minute you get wind of any. Implementing reputation alarms, applying the pressure to the right people to remove the defamatory material, countering the negative material with good, and fighting for financial pay outs are all measures we are here to help you readily adopt to neutralise the damage caused, and build you up once again.
My Reputation Alarm is only one tool among many in your business arsenal. It helps to detect and alert but it must be accompanied by other measures which are ultimately aimed towards the goal of bringing you more business so that you can become more prosperous.
Click here for more free tips from internet lawyer, Yair Cohen on how to manage your online reputation.
How To Get Rid Of Internet Defamation
Because the internet is a world of extremes, success and failures could literally happen overnight. The speed by which, for example you can have web pages listed on first pages of Google could bring immediate and substantial amount of money to your business, literally overnight. The same speed however that leads to this immediate success could cause a complete devastation to people and business owners who find that their reputation has been tarnished almost overnight. The good news however, is that with the principle of ‘easy come easy go’, listings of web pages on the first pages of the search engines are constantly changing which means that it is possible for negative information to disappear from the first pages of the search engines and be replaced by positive information fairly quickly. Speed is the key and the quicker you act the easier the task is. This should be somewhat comforting to those who sustain online reputation attacks because the knowledge that nothing on the internet is set in stone, gives you the opportunity to replace negative comments with positive ones. The same rules of extremes apply to videos and personal information which appear online.
Because of the extremely high volume of information, which is being posted daily on the internet, what is prominent today becomes little known tomorrow and high audience could turn into low volumes over a period of time and sometimes instantly.
In fact, if you search the internet for almost anything, you will struggle to find internet pages which were posted before 2008. Another, very encouraging set of statistics which reflect the extremes by which the internet operates is to do with the clicking habits of web users. It shows that results on the first page of Google receive 89% of the clicks, results on the second page receive 4.37 of clicks, results on the third page receive 2.42%, results on the forth page receive 1.07% and results on the remaining pages receive a total of less than 1% of the clicks. This means that 93.3 out of 100 people find results on page 3 and below irrelevant. As a result the vast majority of the people would not bother searching beyond the third page. This, in fact, is good news for anyone who suffers an online reputation attack.
It means that most online reputation attacks could be defeated or at least be pushed down to obscurity. If you are interested in the full click through statistics, you can find them below. The numbers of course, fluctuate all the time but could be regarded as a true reflection of the searching habits of the internet population.
- The first ranking position in the search results receives 42.25% of all click-through traffic
- The second position receives 11.94%
- The third position on the first page obtains 8.47%
- The fourth placed position on page one receives 6.05%
- The others on the first page are under 5% of click through traffic
- The first ten results (page one ) received 89.71% of all click-through traffic
- The next 10 results (normally listed on the second page of results) received 4.37%
- The third page receives a total of 2.42%
- The fifth page receives a total of only 1.07%
- All other pages of results received less than 1% of total search traffic clicks.
Internet Law Expert